Gift cards are a great way to introduce new customers to your business. Your existing customers will act as sales people for your business by purchasing the Gift Cards to give to friends and family on special occasions.
Gift cards also mean ‘money in the bank’ because they are paid for before you provide any product or service. They also often generate extra sales because the holder of the card will spend more than the value of the gift card. There also will be a percentage of customers that do not spend the entire value of the gift card.
You can have your gift card printed with a value on it, or include a write on panel to write the value on the card when it is purchased so your customers can choose the value that suits them. Ideally, for security reasons, regardless of whether you have a value printed on the card or you write the value on the card when it is sold, if you do not activate the card in your system until you have confirmed the sale there is no risk to you.
You can promote the card in-store by displaying it on a gift card hanger so it is seen by existing regular customers and potential new customers who are just browsing.
CardSprint will print your gift card to your exact requirements – full colour, PMS colours, scratch panels, numbering, barcoding, magnetic stripe encoding – whatever your requirement, we will provide you with a cost effective solution. We will even print the gift card hanger (gift card carrier) for you too.